Marketing Analytics Summit 2023

Marketing Analytics Summit 2023

@Las Vegas
Date:June 19 - 22, 2023

Today, marketing analytics is a common practice in most businesses. In fact, more than 80% of marketers say most of their decisions today are data driven. The abundance of data combined with the accessibility of powerful analytic tools has made it possible for marketing teams to evaluate every aspect of their digital marketing campaigns, giving businesses what is commonly described as a 360-degree view of the customer.

Founded on the premise of mutual respect and support, the Marketing Analytics Summit started in 2002, back when the Internet and web analytics were new. We recognized the need to help each other invent an industry, so we (the audience) created the Digital Analytics Association, now 5,000 strong. Marketing has changed since the days of Mix Modeling and Market Research. The digital world gave us new, dynamic data sets, and new tools to measure and optimize marketing efforts. Now, as we enter the world of Machine Learning, the spirit of mutual assistance and encouragement remains the core principle of this event.

TOPIC HIGHLIGHTS

• Designing great customers experience with marketing analytics
• Tackling data privacy and marketing analytics concerns
• Key digital marketing channels: What works for your users?
• Using funnel analysis to optimize growth
• Metaverse marketing: A moment for alteration and experimentation

KEY TAKEAWAYS

• Insights into customer behavior and engagement
• The secret-sauce recipe to create better campaigns
• Discover the top digital marketing channels
• Combining efforts of CRM and Marketing Automation to build customer loyalty
• Understand data driven marketing strategies in depth
• Explore Marketing analytical tools
• An integrated view of the marketing data
• Awareness on data privacy management
• Deeper understanding of customers behavior and where the market is headed

Who will you meet?

CMO's, VP's, Directors, General Managers & Functional Heads of

• Marketing Analytics & Automation
• Marketing & Communications
• Customer Relationship Manager, Experience & Engagement
• Business Intelligence, Insights & Analytics
• Campaign and Programme
• Social & Digital Media
• Advertising & PR

WHY SHOULD YOU ATTEND?

• Gain in-depth knowledge on emerging trends in Marketing analytics
• Opportunity to meet with marketing professionals, industry experts and build long-term relationships
• Grasping new ideas for future strategies
• To discuss how to gain more value from data for better market segmentation
• Learn how to stay ahead of curve in a data-driven world